…ommercial food waste. Researchers investigating why consumers won’t buy imperfect produce reported, “We found a surprising underlying cause … buying unattractive produce negatively impacts consumers’ view of themselves, causing a drop in self-perceptions.” If simply buying a pepper that doesn’t look quite perfect is a blow to our self-esteem, of course it’s going to leave a mark when it comes out of our very own gardens. All those hours of tending seeds to germination, hardening off in the early spring, transplanting, improving soil with compost, weeding, watering…what have I done wrong?!?!
